Your business is your baby and you are devoted to it. You want the best for it and you want everyone to know about it. That’s why you’ve spent hours writing things like blogs, social media posts, newsletters, websites, eBooks, courses, and more, to get the word out about what you are offering.
All these things are fabulous ways to increase your visibility but did you know that your visibility will be damaged if you have spelling or grammatical errors? I know it shouldn’t matter whether you can spell or not and on the whole it won’t really make a difference to your clients but search engines are like picky toddlers. They do care. They want things done just right. If you write things like pacific instead of specific or organize instead of organise (in the UK) then this will affect the way search engines find you. Hiring the services of a proofreader will help you to iron out those little kinks.
There are of course other reasons why you should hire a proofreader and these are my top five:
1. It Will Increase Your Authority.
You are the expert in your field. Make sure that comes across in your writing. If, for example, you are writing an e-book or a course, you are selling yourself as an expert. How many times have you seen a textbook with spelling and grammatical mistakes? Probably never (although they do exist). They will have had a proofreader go through the book before it was published. Shouldn’t you do the same?
2. It Will Avoid Confusion.
If your writing has mistakes, your customers may not understand what you are offering. Sometimes you are so passionate about what you’re writing that all the words come tumbling out and when you read it back it makes no sense because you’ve used the wrong spelling of a word. A proofreader will fix this for you.
3. It Will Save You Time.
There’s nothing worse than having to go back and redo all your work because it has got mistakes in it. Not only will it waste your time but it can also be costly. Imagine you’ve just had the first run of printing done for your new flyers only to realise you’ve made a critical error like putting the wrong contact details on. A proofreader can prevent these drains on your time and your wallet.
4. It Will Make You Appear More Professional.
We’ve all seen those scam emails from HMRC or TV Licensing doing the rounds but how do we know they are scams? They are full of spelling, punctuation, and grammar mistakes. You don’t want people to delete your newsletter without reading it because they think your account has been hacked or that you are trying to scam them. A proofreader will ensure your writing doesn’t look like a scam.
5. You Can’t See Your Own Mistakes.
When you spend time writing it is incredibly difficult to spot your own mistakes. Even if you follow all the tips for proofreading your own work such as leaving it for a few days and then coming back to it or printing it to read on paper. You know what it is meant to say so that is how you read it. Even professional proofreaders get someone else to proofread their writing for them.
So What Now?
Alternatively, you can take advantage of my Gem packages and have all your marketing content every month taken care of from just £200 per month.